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MaxDiff 是獲得首選項/重要性分數的多個專案 （品牌偏好、 品牌形象、 產品特徵、
廣告的索賠等） 的一種方法。雖然 MaxDiff
共用許多共同點聯合分析，它是便於使用，適用于廣泛的研究情況。MaxDiff 是也稱為"最佳最差縮放"。
MaxDiff/Web 系統僅為您提供您需要設計，欄位中，並進行基本分析，MaxDiff 的研究。 |
Maximum Difference Scaling (MaxDiff)
MaxDiff is an approach for obtaining preference/importance
scores for multiple items (brand preferences, brand images, product
features, advertising claims, etc.). Although MaxDiff shares much in
common with conjoint analysis, it is easier to use and applicable to
a wider variety of research situations. MaxDiff is also known as
"best-worst scaling."
The MaxDiff/Web system alone provides you what you need to design,
field, and perform basic analysis for MaxDiff studies.
Read more about the MaxDiff methodology or download the MaxDiff
Technical Paper.
MaxDiff/Web System:
Two system sizes to choose from: up to 30 items / up to 500 items
Two methods of analysis: counting analysis; score estimation based
on hierarchical Bayes (HB)
Web-based, CAPI interviewing (computers not connected to the
Internet), or paper-based
Includes comprehensive manual, with tutorial and examples
We also offer an additional
service to assist with MaxDiff studies. The MaxDiff Analyzer is a
web-based service for performing additional analysis, including
simulations and TURF.
Web-based software-as-a-service (SaaS) analysis program
Automatically rescales MaxDiff scores computed under CBC/HB or
MaxDiff/Web system
Includes choice simulator and TURF program for designing optimal
porfolios for reach
More about MaxDiff Analyzer Program
System Requirements
SSI Web requires Windows XP or later.
Server Requirements
For web-based data collection, the software works on any Windows
or Unix(Linux) based server platform that supports Perl scripts
(including inexpensive shared hosting solutions).
同公司系列產品
Our Flagship Platform and General Interviewing Tool
SSI Web - Our flagship platform that includes a variety of
components for general interviewing (CiW), conjoint analysis (ACBC,
CBC, ACA, and CVA) and MaxDiff.
CiW
Choice-Based Conjoint (CBC) Related Products
ACBC - Adaptive Choice-Based Conjoint -
CBC - Choice-Based Conjoint
CBC Advanced Design Module
CBC/HB - Hierarchical Bayes estimation for CBC.
CBC Latent Class Module - Latent Class estimation for CBC.
MBC - Menu-Based Choice
Ratings-Based Conjoint Products
ACA - Adaptive Conjoint Analysis
ACA/HB - Hierarchical Bayes estimation for ACA.
CVA - Conjoint Value Analysis
CVA/HB - Hierarchical Bayes estimation for CVA.
Market Simulation Tools
Online Simulator
ASM - Advanced Simulation Module
CCS - Client Conjoint Simulator
Maximum Difference Scaling (MaxDiff)
MaxDiff - Maximum Difference Scaling
MaxDiff Analyzer - Maximum Difference Analyzer
Other Analytical Tools
CCEA - Convergent Cluster & Ensemble Analysis.
HB-Reg - Hierarchical Bayes estimation for general regression-based
modeling.
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