MaxDiff    最大差異衡量軟體

Maximum Difference Scaling (MaxDiff)
MaxDiff is an approach for obtaining preference/importance scores for multiple items (brand preferences, brand images, product features, advertising claims, etc.). Although MaxDiff shares much in common with conjoint analysis, it is easier to use and applicable to a wider variety of research situations. MaxDiff is also known as "best-worst scaling."

The MaxDiff/Web system alone provides you what you need to design, field, and perform basic analysis for MaxDiff studies.

Read more about the MaxDiff methodology or download the MaxDiff Technical Paper.

MaxDiff/Web System:
Two system sizes to choose from: up to 30 items / up to 500 items
Two methods of analysis: counting analysis; score estimation based on hierarchical Bayes (HB)
Web-based, CAPI interviewing (computers not connected to the Internet), or paper-based
Includes comprehensive manual, with tutorial and examples
　

We also offer an additional service to assist with MaxDiff studies. The MaxDiff Analyzer is a web-based service for performing additional analysis, including simulations and TURF.

Web-based software-as-a-service (SaaS) analysis program
Automatically rescales MaxDiff scores computed under CBC/HB or MaxDiff/Web system
Includes choice simulator and TURF program for designing optimal porfolios for reach
More about MaxDiff Analyzer Program

System Requirements
SSI Web requires Windows XP or later.

Server Requirements
For web-based data collection, the software works on any Windows or Unix(Linux) based server platform that supports Perl scripts (including inexpensive shared hosting solutions).
　

同公司系列產品
Our Flagship Platform and General Interviewing Tool
SSI Web - Our flagship platform that includes a variety of components for general interviewing (CiW), conjoint analysis (ACBC, CBC, ACA, and CVA) and MaxDiff.
CiW
Choice-Based Conjoint (CBC) Related Products
ACBC - Adaptive Choice-Based Conjoint -
CBC - Choice-Based Conjoint
CBC Advanced Design Module
CBC/HB - Hierarchical Bayes estimation for CBC.
CBC Latent Class Module - Latent Class estimation for CBC.
MBC - Menu-Based Choice
Ratings-Based Conjoint Products
ACA - Adaptive Conjoint Analysis
ACA/HB - Hierarchical Bayes estimation for ACA.
CVA - Conjoint Value Analysis
CVA/HB - Hierarchical Bayes estimation for CVA.
Market Simulation Tools
Online Simulator
ASM - Advanced Simulation Module
CCS - Client Conjoint Simulator
Maximum Difference Scaling (MaxDiff)
MaxDiff - Maximum Difference Scaling
MaxDiff Analyzer - Maximum Difference Analyzer
Other Analytical Tools
CCEA - Convergent Cluster & Ensemble Analysis.
HB-Reg - Hierarchical Bayes estimation for general regression-based modeling.