Choice-Based Conjoint (CBC)    選擇聯合分析軟體

CBC is the most popular conjoint-related technique in use today. Respondents are shown multiple product concepts (and an optional "None" alternative) and are simply asked which one they would choose.

Our CBC software is a component within our SSI Web suite of tools. It may be used for:
Paper-based interviewing
Web-based interviewing
CAPI interviewing (computers not connected to the Internet

Base System:
Up to 10 attributes
Up to 15 levels per attribute (text and/or graphics)
Up to 16 product concepts per screen
Experimental designer for CBC questionnaire construction
Test design module for assessing the relative efficiency of designs
Import/Export designs to/from other software programs
Traditional or dual-response "None"
Single choice or allocation (chip allocation)
Traditional or conditional price attribute
Built-in aggregate logit routine for estimating part-worth utilities for the population or pre-defined subgroups
Part-worth or linear continuous variable functions
Main effect and optional first-order interactions
SMRT software included, for conducting market simulations
CBC/HB software included (SSI Web V8 and later), for estimating individual part-worth utilities
CBC/LC software included (SSI Web V8 and later), for discovering segments and segment part-worth utilities
　

System Requirements
SSI Web supports Windows XP and later.

Server Requirements
For web-based data collection, the software works on any Windows or Unix(Linux) based server platform that supports Perl scripts (including inexpensive shared hosting solutions).

同公司系列產品
Our Flagship Platform and General Interviewing Tool
SSI Web - Our flagship platform that includes a variety of components for general interviewing (CiW), conjoint analysis (ACBC, CBC, ACA, and CVA) and MaxDiff.
CiW
Choice-Based Conjoint (CBC) Related Products
ACBC - Adaptive Choice-Based Conjoint -
CBC - Choice-Based Conjoint
CBC Advanced Design Module
CBC/HB - Hierarchical Bayes estimation for CBC.
CBC Latent Class Module - Latent Class estimation for CBC.
MBC - Menu-Based Choice
Ratings-Based Conjoint Products
ACA - Adaptive Conjoint Analysis
ACA/HB - Hierarchical Bayes estimation for ACA.
CVA - Conjoint Value Analysis
CVA/HB - Hierarchical Bayes estimation for CVA.
Market Simulation Tools
Online Simulator
ASM - Advanced Simulation Module
CCS - Client Conjoint Simulator
Maximum Difference Scaling (MaxDiff)
MaxDiff - Maximum Difference Scaling
MaxDiff Analyzer - Maximum Difference Analyzer
Other Analytical Tools
CCEA - Convergent Cluster & Ensemble Analysis.
HB-Reg - Hierarchical Bayes estimation for general regression-based modeling.