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MBC 需要更多的專業知識，正確地使用比我們其他的聯合分析工具。使用者應該有固體和背景的
CBC 多元統計建模，特別是在建立模型 (回歸，MNL) 和背後編碼獨立變數的理論。雖然軟體管理涉及的資料處理、
獨立變數編碼、 模型估計及類比的大部分細節，使用者必須明白，並智慧地指導過程。 |
Menu-Based Choice (MBC)
Increasingly, stated preference choice projects involve
Menu-Based Choice scenarios (MBC) where respondents can select one
to multiple options from a menu. This is not surprising, given the
fact that buyers commonly are allowed to customize products and
services (mass customization). Examples include:
choosing options to put on an automobile
selections from a restaurant menu
banking options
configuring an insurance policy
purchasing bundled vs. a la carte services including mobile phones,
internet, and cable.
The software takes a data processing and analysis process that can
take experienced analysts from one to two weeks to do and compresses
the timeline to 1 to 2 days.
MBC requires more expertise to use properly than our other conjoint
analysis tools. The user should have solid background in CBC and
multivariate statistical modeling, especially in terms of building
models (regression, MNL) and the theory behind coding independent
variables. While the software manages most details involving the
data processing, independent variable coding, model estimation and
simulations, the user must understand and direct the process
intelligently.
同公司系列產品
Our Flagship Platform and General Interviewing Tool
SSI Web - Our flagship platform that includes a variety of
components for general interviewing (CiW), conjoint analysis (ACBC,
CBC, ACA, and CVA) and MaxDiff.
CiW
Choice-Based Conjoint (CBC) Related Products
ACBC - Adaptive Choice-Based Conjoint -
CBC - Choice-Based Conjoint
CBC Advanced Design Module
CBC/HB - Hierarchical Bayes estimation for CBC.
CBC Latent Class Module - Latent Class estimation for CBC.
MBC - Menu-Based Choice
Ratings-Based Conjoint Products
ACA - Adaptive Conjoint Analysis
ACA/HB - Hierarchical Bayes estimation for ACA.
CVA - Conjoint Value Analysis
CVA/HB - Hierarchical Bayes estimation for CVA.
Market Simulation Tools
Online Simulator
ASM - Advanced Simulation Module
CCS - Client Conjoint Simulator
Maximum Difference Scaling (MaxDiff)
MaxDiff - Maximum Difference Scaling
MaxDiff Analyzer - Maximum Difference Analyzer
Other Analytical Tools
CCEA - Convergent Cluster & Ensemble Analysis.
HB-Reg - Hierarchical Bayes estimation for general regression-based
modeling.
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