Menu-Based Choice (MBC) 資料管理統計繪圖軟體

Menu-Based Choice (MBC)
Increasingly, stated preference choice projects involve Menu-Based Choice scenarios (MBC) where respondents can select one to multiple options from a menu. This is not surprising, given the fact that buyers commonly are allowed to customize products and services (mass customization). Examples include:
choosing options to put on an automobile
selections from a restaurant menu
banking options
configuring an insurance policy
purchasing bundled vs. a la carte services including mobile phones,
     internet, and cable.

The software takes a data processing and analysis process that can take experienced analysts from one to two weeks to do and compresses the timeline to 1 to 2 days.

MBC requires more expertise to use properly than our other conjoint analysis tools. The user should have solid background in CBC and multivariate statistical modeling, especially in terms of building models (regression, MNL) and the theory behind coding independent variables. While the software manages most details involving the data processing, independent variable coding, model estimation and simulations, the user must understand and direct the process intelligently.


同公司系列產品
Our Flagship Platform and General Interviewing Tool
SSI Web - Our flagship platform that includes a variety of components for general interviewing (CiW), conjoint analysis (ACBC, CBC, ACA, and CVA) and MaxDiff.
CiW
Choice-Based Conjoint (CBC) Related Products
ACBC - Adaptive Choice-Based Conjoint -
CBC - Choice-Based Conjoint
CBC Advanced Design Module
CBC/HB - Hierarchical Bayes estimation for CBC.
CBC Latent Class Module - Latent Class estimation for CBC.
MBC - Menu-Based Choice
Ratings-Based Conjoint Products
ACA - Adaptive Conjoint Analysis
ACA/HB - Hierarchical Bayes estimation for ACA.
CVA - Conjoint Value Analysis
CVA/HB - Hierarchical Bayes estimation for CVA.
Market Simulation Tools
Online Simulator
ASM - Advanced Simulation Module
CCS - Client Conjoint Simulator
Maximum Difference Scaling (MaxDiff)
MaxDiff - Maximum Difference Scaling
MaxDiff Analyzer - Maximum Difference Analyzer
Other Analytical Tools
CCEA - Convergent Cluster & Ensemble Analysis.
HB-Reg - Hierarchical Bayes estimation for general regression-based modeling.