Conjoint Value Analysis
CVA is the traditional, full-profile
conjoint analysis, similar to the first conjoint methodology
proposed in the 1970s. It can display either one or two products at
a time. It may be used for paper-based or computer-based
interviewing. It is useful for both product design and pricing
research, when the number of attributes is about six or fewer.
CVA/Web is a component within the SSI Web platform of tools. It is
typically used for product design and pricing research, where the
number of attributes studied is about six or fewer. CVA is
especially advantageous when collecting small sample sizes.
Up to 30 attributes
Up to 15 levels per attribute (text and/or graphics)
Two built-in utility estimation routines: Ordinary Least-Squares
regression (for rating scales); monotone regression (for ranked
Paper-based, Web-based, or CAPI interviewing (computers not
connected to the Internet)
SMRT software included, for conducting market simulations
Includes comprehensive manual, with tutorial and examples
SSI Web requires Windows XP or later.
For web-based data collection, the
software works on any Windows or Unix(Linux) based server platform
that supports Perl scripts (including inexpensive shared hosting
Our Flagship Platform and General Interviewing Tool
SSI Web - Our flagship platform that includes a variety of
components for general interviewing (CiW), conjoint analysis (ACBC,
CBC, ACA, and CVA) and MaxDiff.
Choice-Based Conjoint (CBC) Related Products
ACBC - Adaptive Choice-Based Conjoint -
CBC - Choice-Based Conjoint
CBC Advanced Design Module
CBC/HB - Hierarchical Bayes estimation for CBC.
CBC Latent Class Module - Latent Class estimation for CBC.
MBC - Menu-Based Choice
Ratings-Based Conjoint Products
ACA - Adaptive Conjoint Analysis
ACA/HB - Hierarchical Bayes estimation for ACA.
CVA - Conjoint Value Analysis
CVA/HB - Hierarchical Bayes estimation for CVA.
Market Simulation Tools
ASM - Advanced Simulation Module
CCS - Client Conjoint Simulator
Maximum Difference Scaling (MaxDiff)
MaxDiff - Maximum Difference Scaling
MaxDiff Analyzer - Maximum Difference Analyzer
Other Analytical Tools
CCEA - Convergent Cluster & Ensemble Analysis.
HB-Reg - Hierarchical Bayes estimation for general regression-based