Advanced Design Module for the CBC System
Up to 250 attributes
Up to 250 levels per attribute (text and/or graphics)*
Up to 100 product concepts per screen*
Supports alternative-specific designs
Supports partial-profile designs*
Supports shelf-presentation display*
* These features only apply to SSI Web. SMRT is limited
to 15 levels per attribute and 16 concepts per question when designing
studies, and 100 levels when running market simulations.
In traditional CBC, each product concept is composed of one level from
every attribute in the study. Sometimes CBC projects do not fit this
model and require a different approach. The CBC Advanced Design Module
provides more flexibility with "Alternative-Specific" and
The Advanced Design Module also lets you conduct partial-profile
experiments. Partial-profile designs let you study more attributes than
is generally considered prudent with full-profile designs. They avoid
potential information overload by asking respondents to consider only a
subset of the attributes at a time.
Both of these design strategies can lead to attribute lists exceeding
the limitations of the 10-attribute base CBC system. For that reason,
the Advanced Design Module permits up to 250 total attributes.
For advanced packaged goods and beverage research, we've provided
additional features within CBC/Web's Advanced Design Module. Under the
SSI Web (CBC/Web + Advanced Design Module) platform, it can include up
to 250 levels per attribute, can display up to 100 product concepts
within a choice task, and offers a realistic "shelf display (see CBC,
image 4)" view that mimics the look of a store shelf.
Having an increased limit on the levels per attribute allows researchers
to more properly specify complex designs involving brands, packages and
customized prices for each brand/package combination.
The Advanced Design Module is available within the Web-based SSI Web CBC
systems, as well as within the PC-based SMRT system (with lesser
Our Flagship Platform and General Interviewing Tool
SSI Web - Our flagship platform that includes a variety of
components for general interviewing (CiW), conjoint analysis (ACBC, CBC,
ACA, and CVA) and MaxDiff.
Choice-Based Conjoint (CBC) Related Products
ACBC - Adaptive Choice-Based Conjoint -
CBC - Choice-Based Conjoint
CBC Advanced Design Module
CBC/HB - Hierarchical Bayes estimation for CBC.
CBC Latent Class Module - Latent Class estimation for CBC.
MBC - Menu-Based Choice
Ratings-Based Conjoint Products
ACA - Adaptive Conjoint Analysis
ACA/HB - Hierarchical Bayes estimation for ACA.
CVA - Conjoint Value Analysis
CVA/HB - Hierarchical Bayes estimation for CVA.
Market Simulation Tools
ASM - Advanced Simulation Module
CCS - Client Conjoint Simulator
Maximum Difference Scaling (MaxDiff)
MaxDiff - Maximum Difference Scaling
MaxDiff Analyzer - Maximum Difference Analyzer
Other Analytical Tools
CCEA - Convergent Cluster & Ensemble Analysis.
HB-Reg - Hierarchical Bayes estimation for general regression-based